This is part 1 in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You’ll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.
Have pen and paper ready so you can write the answers to the questions!
Part 1 – Avatar
Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.
Part 2 – Lead Magnet
Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.
Part 3 – Landing Page
Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.
Part 4 – Email Sequence
Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.
The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.
Resources mentioned:
1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List
Discover tactics, ideas, and ready-to-use templates to grow your list:
- The 3 design secrets for lead magnets to gain new subscribers and paying customers
- The 2 key factors to select the best kind of lead magnet–and inspiring ideas
- Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
- Ready-to-use opt-in page templates for the 2 main kinds of audiences
- Ready-to-use opt-in box template to maximize signups on your page
- Headline hacks to boost the number of people interested in your lead magnet
- Plus receive regular resources to build authority, grow your list, and boost revenue!
2. Forms for the footer of your landing page by attorney Bobby Klinck
Ready to use templates (GDRP compliant) https://cloriskylie.com/legalforms
3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/